Privacy Policy

Scope and Data Controller

Amkbet acts as the data controller for the personal data processed in connection with the Amkbet Website and related services. This Policy describes the categories of personal data we collect, the purposes for which we process it, our legal basis for processing, and the safeguards we apply.

What Personal Data We Collect

  • Account registration and profile information: name, date of birth, address, email, telephone number, and login credentials.
  • Identity verification: government-issued ID, proof of address, and other documents required to verify your identity and age in accordance with licensing rules.
  • Financial information and transaction data: payment methods, bank details or digital wallets, deposits, withdrawals, and transaction history.
  • Gaming activity and profile data: bets, game history, session data, geolocation data where permitted, device and browser information, IP address, and activity logs.
  • Communications and support interactions: messages exchanged with the Website, emails, chat transcripts, and surveys.
  • Automation data: cookies, web beacons, and similar technologies used to operate and improve the Website.

How We Use Your Personal Data

We use your data to provide and administer the Amkbet Services, including: validating and processing bets and payments; enabling access to games and features; communicating with you about account changes, security matters, and regulatory obligations; performing identity verification and AML/CFT checks; detecting and preventing fraud and illicit activity; and, where you have consented, sending promotional materials about products, services, and events.

Marketing Communications

We may send direct marketing communications to you if you have opted in or not opted out where required by law. You may withdraw consent or opt out at any time via your account preferences or by contacting the Data Protection Officer. We will respect opt-out requests promptly and will not use your data for marketing once withdrawn.

Legal Basis for Processing

Our processing of personal data is lawful where it is necessary for the performance of a contract, for compliance with a legal obligation (including licensing and AML/CFT requirements), or for our legitimate interests (such as fraud prevention, maintaining the security of the Website, and network integrity). Where required by law, we base marketing on your consent.

Data Recipients and International Transfers

We may disclose personal data to within our corporate group, service providers, and regulatory authorities for compliance and enforcement purposes. We may engage processors to provide technical, payment, customer support, analytics, and marketing services. When transferring data to processors or to entities outside the EEA, we implement appropriate safeguards, including data processing agreements and transfer mechanisms allowed by law, to protect your information.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Website, analyse usage, and tailor features. Essential cookies are necessary for site operation; non-essential cookies require consent or can be disabled in browser settings. We classify cookies as essential, performance, functionality, and targeting; you can manage preferences in your browser or through the Website’s cookie settings where available.

Data Retention

We retain personal data for as long as necessary to provide the Amkbet Services and comply with legal obligations. AML regulations in licensing jurisdictions require retention of personal data from registration and all activity for a minimum of five years from the date of last transaction or account closure. Anonymized data may be kept for analytics and improvements where no identifiable information remains.

Data Security

We implement proportionate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. Access to accounts is protected by unique user identifiers and, where available, two-factor authentication. You are responsible for keeping login credentials confidential.

Your Rights

  • Right of access: obtain a copy of your personal data we hold and request a copy in a portable format.
  • Right to rectification: request correction of inaccurate or incomplete data.
  • Right to erasure: request deletion of personal data to the extent permitted by law.
  • Right to restriction and objection: request restriction on processing and object to processing in certain circumstances.
  • Right to data portability: obtain your data in a structured, commonly used format for transfer to another controller where applicable.
  • Right to withdraw consent: withdraw consent for processing that is based on consent, including direct marketing.
  • Right to lodge a complaint: lodge a complaint with a supervisory authority in your jurisdiction.

Data Protection Officer and Contact

Amkbet has appointed a Data Protection Officer who oversees questions about this Policy. You may contact the DPO at dpo@amkbet or via privacy@amkbet. For general inquiries about our data practices, you may contact privacy@amkbet or info@amkbet.

Changes to This Policy

We may update this Privacy Policy from time to time. We will publish the date of the last update and, where appropriate, provide notice of material changes. Continued use of the Amkbet Services after such changes constitutes acceptance of the revised policy.